I often say that writing a blog is an act of customer service. If you’re not there for your readers, then why do you write publicly? You might as well write a diary for your eyes only.
When writing a blog post, keep in mind what’s in it for your reader. Do they get practical advice? Will your piece inspire them? Will they learn something new? It’s your job to make it for them.
If you’re still struggling with this, don’t hesitate to contact me, and I’ll help you figure it out.
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